Google Ads is an online advertising platform developed by Google, allowing businesses to create ads that appear on Google's search results and its advertising network. This platform enables businesses to target specific audiences and track the performance of their ads, making it an essential tool for digital marketing. It employs various strategies such as pay-per-click (PPC) advertising, retargeting, and location-based marketing to maximize reach and effectiveness.
congrats on reading the definition of Google Ads. now let's actually learn it.