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Data integrity

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E-commerce Strategies

Definition

Data integrity refers to the accuracy, consistency, and reliability of data throughout its lifecycle. It is crucial in ensuring that information remains unaltered during storage, transmission, and processing, protecting against corruption or unauthorized access. Maintaining data integrity is vital for building trust in online transactions and analytics, as it ensures that the data being reported or visualized accurately reflects the true information.

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5 Must Know Facts For Your Next Test

  1. Data integrity can be compromised through human error, malware attacks, or system failures, making robust security measures essential.
  2. In the context of online transactions, SSL certificates and HTTPS are critical in maintaining data integrity by encrypting data during transmission.
  3. Data integrity involves not just the correctness of the data but also its consistency across different systems and over time.
  4. Implementing proper access controls helps protect data integrity by limiting who can alter or view sensitive information.
  5. Regular audits and checks can help identify and rectify issues related to data integrity, ensuring that data remains trustworthy.

Review Questions

  • How do SSL certificates and HTTPS contribute to maintaining data integrity during online transactions?
    • SSL certificates and HTTPS work together to encrypt data as it travels between a user's browser and a web server, preventing unauthorized access and tampering. By creating a secure channel, they ensure that the information exchanged remains unchanged and confidential. This is crucial for maintaining the integrity of sensitive data like credit card numbers and personal information during online transactions.
  • Discuss the implications of compromised data integrity in reporting and data visualization practices.
    • Compromised data integrity can lead to misleading reports and inaccurate visualizations, which can have significant consequences for decision-making processes. If the underlying data is not accurate or consistent, stakeholders may draw incorrect conclusions based on false information. This can undermine trust in the reports generated, resulting in poor business strategies or misguided actions based on flawed insights.
  • Evaluate the importance of implementing strong access controls for protecting data integrity in an organization.
    • Implementing strong access controls is essential for protecting data integrity because it restricts who can view or modify sensitive information within an organization. By ensuring that only authorized personnel have access to critical data, organizations reduce the risk of accidental alterations or malicious tampering. This layer of security helps maintain accurate records over time, ultimately preserving trust in the organization's data management practices and enabling reliable decision-making.

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