Digital Media and Public Relations
Brand advocacy is when customers actively promote and endorse a brand to others, often fueled by positive experiences and emotional connections with the brand. It goes beyond just customer loyalty, as advocates willingly share their enthusiasm and support for the brand, influencing the perceptions and decisions of potential customers. This kind of organic word-of-mouth promotion is vital for building trust and credibility in a brand's community.
congrats on reading the definition of brand advocacy. now let's actually learn it.