Spatial computing refers to the integration of digital information with the physical world, enabling interactive experiences through technologies like augmented reality (AR) and virtual reality (VR). This concept involves the use of spatial data, sensors, and computing power to create immersive environments where digital content can interact with physical surroundings. As a result, spatial computing plays a crucial role in enhancing marketing strategies by providing engaging and personalized experiences that bridge the gap between the digital and real worlds.
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