Sans-serif refers to a style of typeface that does not have the small projecting features called 'serifs' at the ends of strokes. This clean and modern appearance is often associated with simplicity and legibility, making sans-serif fonts popular in various design contexts such as digital media, branding, and user interfaces. The absence of serifs allows for clearer readability, especially in smaller sizes or on screens, which contributes to its widespread use in contemporary design.
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