Customer Insights
Big data refers to the vast volume of structured and unstructured data generated from various sources at an unprecedented speed. It encompasses the three V's: volume, velocity, and variety, which help organizations derive insights and make data-driven decisions. In today's digital landscape, big data plays a critical role in enhancing artificial intelligence and machine learning applications, enabling businesses to analyze customer behavior, preferences, and trends more effectively. Additionally, it fosters innovations in customer insight generation and application by transforming raw data into actionable strategies.
congrats on reading the definition of big data. now let's actually learn it.