Customer Insights
A/B testing is a method used to compare two versions of a webpage, app, or marketing material to determine which one performs better in achieving a specific goal. This technique involves randomly assigning users to two different groups, where one group experiences version A and the other version B, allowing businesses to gather data on user behavior and preferences. This method is crucial for making informed decisions based on actual performance metrics, leading to improved customer experiences and optimized conversions.
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