Value-based segmentation is a marketing strategy that categorizes customers based on their perceived value to the company, focusing on identifying and targeting those who contribute the most to profitability. This approach not only enhances customer retention by providing tailored experiences but also allows businesses to allocate resources effectively, ensuring that high-value customers receive the attention and services they deserve. By understanding the unique needs and preferences of different segments, organizations can create customized strategies that foster loyalty and long-term relationships.
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