Cross-Cultural Management
The Marshall Plan, officially known as the European Recovery Program, was an American initiative launched in 1948 to aid Western Europe after World War II by providing financial support for economic recovery. By supplying over $13 billion in economic assistance, the plan aimed to rebuild war-torn regions, remove trade barriers, modernize industry, and improve European prosperity. This aid significantly contributed to stabilizing European economies and preventing the spread of communism during the Cold War era.
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