An infomercial is a long-format television program that acts as both an advertisement and a product demonstration, typically lasting 30 minutes or more. It combines elements of entertainment and information to engage viewers while showcasing products, often including testimonials, special offers, and direct response call-to-action. Infomercials blur the lines between traditional advertising and programming, allowing brands to convey more in-depth messaging and establish a personal connection with potential customers.
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