Disney

Definition

Disney, officially known as The Walt Disney Company, is a global media and entertainment conglomerate founded in 1923 by Walt Disney and Roy O. Disney. The company is renowned for its animated films, theme parks, and extensive portfolio of television networks, making it a dominant force in global media and a significant player in the cultural landscape.

5 Must Know Facts For Your Next Test

1. Disney revolutionized animated filmmaking with the release of 'Snow White and the Seven Dwarfs' in 1937, the first-ever full-length animated feature film.
2. The company operates multiple theme parks worldwide, including Disneyland in California and Walt Disney World in Florida, attracting millions of visitors each year.
3. Disney has a vast array of television networks under its umbrella, including ABC, ESPN, and Disney Channel, impacting audiences across different demographics.
4. In recent years, Disney has focused on streaming services, launching Disney+ in 2019 to compete with platforms like Netflix and Amazon Prime Video.
5. Disney's acquisitions have greatly expanded its content library and market reach, making it one of the largest media companies globally.

Review Questions

• How has Disney's innovative approach to animation influenced the film industry and set standards for future animated films?
  • Disney's innovative approach to animation set a high standard for the film industry with the release of 'Snow White and the Seven Dwarfs.' This film not only showcased advanced animation techniques but also established the concept of storytelling through animated features. The success of Disney's early works encouraged other studios to invest in animation as a viable genre, leading to a flourishing of animated films that continue to evolve today.
• Discuss the impact of Disney's global theme parks on local economies and cultural exchanges.
  • Disney's global theme parks have significantly impacted local economies by creating jobs, boosting tourism, and stimulating local businesses. These parks often attract millions of visitors each year, leading to increased spending in surrounding areas. Additionally, the presence of Disney parks fosters cultural exchange as they integrate elements from their host countries while promoting American culture through their attractions and experiences.
• Evaluate how Disney's acquisition strategy has reshaped its position in the global media landscape and influenced audience consumption patterns.
  • Disney's acquisition strategy has dramatically reshaped its position in the global media landscape by allowing it to integrate popular franchises like Star Wars and Marvel into its portfolio. This has expanded Disney's content offerings, appealing to a broader audience base and increasing viewer engagement across multiple platforms. As a result, audience consumption patterns have shifted towards seeking content from trusted brands like Disney, leading to increased subscriptions for their streaming services and greater merchandise sales.

Related terms

Animation: The process of creating moving images from static drawings or models, which is a core aspect of Disney's original offerings.

Merchandising: The practice of promoting and selling products related to popular media franchises, which Disney has effectively utilized to expand its brand.

Acquisitions: The strategy employed by Disney to grow its business by purchasing other companies, including Pixar, Marvel, and Lucasfilm.