CBS

Definition

CBS, short for Columbia Broadcasting System, is a major American television network known for its wide array of programming including news, entertainment, and sports. Established in 1927, CBS has played a pivotal role in the development of network television, becoming one of the leading broadcasters in the U.S. Its influence extends beyond traditional television, shaping the landscape of digital distribution and licensing as it adapts to new technologies and viewer habits.

5 Must Know Facts For Your Next Test

1. CBS was one of the first networks to implement a coast-to-coast radio network in the 1930s, which laid the groundwork for its television operations.
2. The network is well-known for producing iconic shows such as 'I Love Lucy,' 'The Big Bang Theory,' and 'Survivor,' which have contributed significantly to its popularity and cultural impact.
3. CBS has embraced digital distribution by launching CBS All Access (now Paramount+), allowing viewers to stream live broadcasts and on-demand content online.
4. In recent years, CBS has focused on licensing its content to various streaming platforms, reflecting the changing viewing habits of audiences who prefer on-demand access over traditional cable.
5. The network's news division is renowned for programs like '60 Minutes' and 'CBS Evening News,' making significant contributions to journalism and public discourse.

Review Questions

• How has CBS contributed to the evolution of network television since its inception?
  • Since its establishment in 1927, CBS has played a crucial role in shaping the landscape of network television. The network introduced innovative programming and was a pioneer in creating iconic shows that captured large audiences. By utilizing technology to expand its reach and adapt to viewer preferences, CBS set standards that influenced how networks operate today, making it a key player in both historical and contemporary broadcasting.
• What strategies has CBS employed in response to the rise of digital distribution and streaming services?
  • In response to the growth of digital distribution and streaming services, CBS has adopted several strategies to remain competitive. The launch of CBS All Access (now Paramount+) allowed the network to offer both live programming and an extensive library of on-demand content directly to consumers. Additionally, CBS has engaged in licensing agreements with other streaming platforms to widen access to its shows and attract diverse audiences who prefer online viewing over traditional cable subscriptions.
• Evaluate the impact of CBS's programming choices on its brand identity within the context of digital media transformations.
  • CBS's programming choices have significantly shaped its brand identity amidst ongoing digital media transformations. By focusing on high-quality, diverse content that resonates with a wide demographic—such as reality shows, comedies, and dramas—the network has established itself as a household name. As audience preferences shift towards streaming and on-demand consumption, CBS’s commitment to innovative storytelling and strategic partnerships with digital platforms reflects its adaptability. This evolution not only enhances viewer engagement but also reinforces CBS's position as a leader in the competitive media landscape.

Related terms

Network Television: A system of broadcasting television programs through a network of stations that share programming content, typically overseen by a major network.

Streaming Services: Platforms that allow viewers to watch content over the internet, often through subscription models, challenging traditional network television distribution.

Syndication: The sale of the rights to broadcast television programs to multiple television stations or networks, allowing wider distribution and viewership.