Creative Producing II
Brand equity refers to the value that a brand adds to a product or service, stemming from consumer perception, recognition, and loyalty. This concept is crucial because strong brand equity can lead to higher sales, greater customer loyalty, and the ability to charge premium prices. It influences marketing strategies and how brands interact with consumers, especially through social media and digital marketing techniques that can enhance or diminish brand reputation.
congrats on reading the definition of brand equity. now let's actually learn it.