Corporate Communication
Discourse analysis is a research method used to study the ways language is used in texts and spoken communication, focusing on the social context and implications of language choices. It investigates how meaning is constructed through language and how this shapes and reflects social power dynamics, ideologies, and identities. This method connects to critical perspectives by examining the underlying power relations in communication, engages with postmodern theories by questioning grand narratives, and complements both quantitative and qualitative research methods by providing rich insights into human behavior and social interactions.
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