Contemporary Health Issues
Cognitive biases are systematic patterns of deviation from norm or rationality in judgment, where individuals create their own 'subjective reality' from their perception of the input. These biases can lead to errors in decision-making and reasoning, influencing how information is processed and interpreted. Understanding cognitive biases is crucial in areas like public health campaigns and social marketing, as they can shape attitudes and behaviors in ways that may not align with objective evidence or facts.
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