Communication Research Methods
Qualitative interviews are a research method used to gather in-depth insights from participants through open-ended questions, allowing for a detailed exploration of their thoughts, feelings, and experiences. This method emphasizes the importance of understanding participants' perspectives and contexts, often leading to richer data that can inform broader research findings. Qualitative interviews can be particularly effective in transformative and multiphase research designs as they provide nuanced understanding and facilitate deeper engagement with subjects.
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