Communication Research Methods
Observer bias refers to the tendency of researchers or observers to see what they expect to see or to interpret information in a way that aligns with their preconceived notions. This bias can significantly impact the accuracy and reliability of data collected through observation methods, particularly in qualitative research settings, where subjective interpretations can alter the findings. Understanding and mitigating observer bias is essential when engaging in participant observation and utilizing various observation techniques to ensure valid results.
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