Communication Research Methods
Margin of error is a statistical term that quantifies the uncertainty or potential error in survey results, indicating how much the sample results might differ from the true population value. It is crucial for understanding the reliability of survey findings, as a smaller margin suggests more confidence in the accuracy of the results, while a larger margin indicates more variability. The margin of error is closely linked to sampling methods, including stratified and cluster sampling, as these approaches impact the precision of estimates and how representative the sample is of the entire population.
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