Hulu

Definition

Hulu is a streaming platform that offers a wide variety of TV shows, movies, and original content, allowing users to watch on-demand and access current episodes of popular series. This platform has changed the way viewers consume media by providing flexibility in viewing schedules and a diverse library that includes both classic and contemporary titles.

5 Must Know Facts For Your Next Test

1. Hulu was launched in 2008 as a joint venture between NBC Universal, News Corporation, and later joined by Disney and WarnerMedia.
2. It offers both subscription plans with ads and ad-free options, catering to different viewer preferences and budgets.
3. Hulu's library includes a mix of licensed content from major networks, classic series, and its own original programming such as 'The Handmaid's Tale' and 'Castle Rock'.
4. Hulu's availability on multiple devices, including smart TVs, tablets, and mobile phones, supports the trend of consuming media on the go.
5. In 2020, Hulu expanded its offerings to include live TV options, allowing subscribers to access live broadcasts of channels like ABC, ESPN, and more.

Review Questions

• How has Hulu influenced modern viewing habits compared to traditional cable television?
  • Hulu has significantly influenced modern viewing habits by providing on-demand access to a diverse range of content that traditional cable television cannot match. Viewers can watch shows whenever they want instead of adhering to a strict broadcast schedule. This flexibility caters to the growing demand for convenience and personalization in media consumption, effectively shifting audiences away from cable subscriptions.
• Evaluate the impact of Hulu's original content on its competitiveness in the streaming market.
  • Hulu's original content has played a critical role in its competitiveness within the streaming market. By producing exclusive series like 'The Handmaid's Tale', Hulu not only attracts new subscribers but also builds a loyal audience base. This focus on original programming sets it apart from other platforms and allows Hulu to engage with cultural conversations while providing unique content that cannot be found elsewhere.
• Discuss how Hulu's business model addresses the challenges posed by user preferences for ad-free content while maintaining revenue generation.
  • Hulu's business model effectively balances user preferences for ad-free content with revenue generation through its tiered subscription options. By offering both ad-supported and ad-free plans, Hulu caters to viewers who are willing to pay more for an uninterrupted experience while still attracting budget-conscious consumers with ads. This strategy allows Hulu to maximize its potential audience while diversifying its revenue streams, ensuring sustainability in a competitive market.

Related terms

Streaming Service: A digital service that allows users to access and watch content over the internet without the need for downloads.

On-Demand Viewing: The ability to watch content at any time, as opposed to being tied to a specific broadcast schedule.

Original Content: Shows and movies produced specifically for a streaming platform, often exclusive to that service.