General transcription factors (GTFs) are essential protein complexes that help initiate the process of transcription in eukaryotic cells by facilitating the binding of RNA polymerase to the promoter region of a gene. They are critical for the formation of the transcription initiation complex, which is necessary for the accurate and efficient transcription of genes into messenger RNA (mRNA). GTFs interact with DNA sequences, other transcription factors, and RNA polymerase II, making them crucial players in gene expression regulation.