BCR, or B-cell receptor, is a membrane-bound immunoglobulin that is found on the surface of B cells and is essential for their activation and function in the immune response. It plays a critical role in recognizing specific antigens, which leads to B cell activation, proliferation, and differentiation into plasma cells that produce antibodies. The BCR complex includes the immunoglobulin molecule and associated signaling molecules, enabling B cells to communicate effectively with other immune cells.