Business Strategy and Policy

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Cirque du Soleil

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Business Strategy and Policy

Definition

Cirque du Soleil is a Canadian entertainment company known for its theatrical, circus arts productions that combine acrobatics, dance, music, and visual arts. It revolutionized the traditional circus format by eliminating animal acts and focusing on storytelling through human performance, creating a unique niche in the entertainment industry that emphasizes creativity and artistic expression.

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5 Must Know Facts For Your Next Test

  1. Founded in 1984 by a group of street performers, Cirque du Soleil has grown to become one of the largest theatrical producers in the world.
  2. The company operates various resident shows in locations like Las Vegas, where it has established a strong presence with multiple productions running simultaneously.
  3. Cirque du Soleil emphasizes innovation and creativity in its performances, often incorporating elements from various cultures and art forms.
  4. The organization has received numerous awards for its artistic excellence, including multiple Tony Awards for outstanding theatrical design.
  5. Cirque du Soleil's business model focuses on creating unique experiences that engage audiences emotionally and intellectually, setting it apart from traditional circus companies.

Review Questions

  • How has Cirque du Soleil transformed the traditional circus experience through its performances?
    • Cirque du Soleil has transformed the traditional circus experience by removing animal acts and focusing on human talent and storytelling. Its performances blend acrobatics, dance, and visual arts to create immersive narratives that captivate audiences. This shift has redefined what a circus can be, emphasizing creativity and artistic expression over mere entertainment.
  • Evaluate the impact of Cirque du Soleil on the global entertainment industry and its innovative business model.
    • Cirque du Soleil has significantly impacted the global entertainment industry by setting new standards for performance art and theatrical production. Its innovative business model revolves around creating unique experiences that engage audiences emotionally. This approach not only attracts diverse demographics but also leads to successful long-term shows in major cities like Las Vegas, demonstrating how reimagining traditional formats can result in substantial commercial success.
  • Assess how Cirque du Soleil's emphasis on artistic creativity influences audience perceptions of contemporary performance arts.
    • Cirque du Soleil's emphasis on artistic creativity profoundly influences audience perceptions of contemporary performance arts by elevating expectations for quality and innovation. By integrating diverse artistic elements and focusing on storytelling, Cirque has positioned itself as a leader in performance art. This approach encourages audiences to view circus as a sophisticated form of entertainment that transcends traditional boundaries, reshaping how they engage with live performances across various genres.

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