Upselling is a sales technique aimed at persuading customers to purchase a more expensive item, upgrade, or add-on to increase the overall value of the sale. This strategy helps maximize revenue by encouraging customers to spend more while enhancing their experience with additional benefits or features. It connects to customer lifetime value as it increases the average transaction value, to revenue diversification strategies by introducing complementary products, and to optimizing revenue streams by fine-tuning sales approaches to boost profits.
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