Business Fundamentals for PR Professionals
Opportunity costs refer to the value of the next best alternative that is forgone when a decision is made to pursue a particular action. Understanding opportunity costs helps in evaluating the trade-offs involved in choices, especially in cost analysis, where assessing the benefits of different options is crucial for effective decision-making. By considering what is sacrificed when choosing one option over another, individuals and organizations can make more informed financial and strategic decisions.
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