Business Ethics in the Digital Age
Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their products through their marketing efforts. It involves collaboration between the business and the affiliate, with the latter promoting the product through various channels like blogs, social media, or websites, earning a commission on each sale or lead generated. This approach leverages the influence of affiliates to reach broader audiences, making it an essential component in the digital marketing landscape.
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