Business Analytics
Informed consent is a fundamental principle in ethics that ensures individuals have a clear understanding of what they are agreeing to before participating in any research or data collection process. It involves providing potential participants with sufficient information about the purpose, risks, benefits, and procedures involved in a study, allowing them to make an educated decision about their participation. This concept is crucial in maintaining trust and transparency between researchers and participants, especially in data analytics where personal information may be collected and used.
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