Starbucks Rewards is a customer loyalty program that allows members to earn points, known as 'Stars,' for their purchases at Starbucks. The program enhances brand experience by creating a personalized connection between the brand and its customers through exclusive offers, discounts, and early access to new products. This loyalty initiative not only incentivizes repeat purchases but also fosters a sense of community among Starbucks enthusiasts, promoting long-term customer engagement.
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