Campaign briefs are documents that outline the key components and objectives of a marketing campaign, serving as a guide for all team members involved in its execution. They typically include details such as target audience, messaging, channels, budget, and timeline, ensuring everyone is on the same page and aligned with the campaign's goals. A well-crafted campaign brief is crucial for effective influencer marketing, as it helps to clarify expectations and strategies for brand experience.
congrats on reading the definition of Campaign Briefs. now let's actually learn it.