Imperial propaganda refers to the use of art and imagery to promote the authority, achievements, and legitimacy of rulers or empires. In the context of Hellenistic art, it served to strengthen the ruler cult, emphasizing the divine right and grandeur of monarchs, making them appear as semi-divine figures deserving of veneration and loyalty from their subjects. This practice not only reinforced political power but also shaped cultural identity and public perception of leadership during this era.
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