The dress phenomenon refers to a viral debate over the perceived color of a dress that became an internet sensation in 2015. The dress appeared to some viewers as blue and black while others saw it as white and gold, highlighting the complexities of color perception and the role of context in how colors are interpreted. This phenomenon underscores the importance of color constancy and color memory, revealing how our brains process and interpret color information differently based on lighting conditions and individual differences in perception.
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