Fiveable
Fiveable

Brand

Definition

A brand refers to a specific name, symbol, design, or logo that distinguishes a product or company from others.

Analogy

Think of a brand like a superhero costume. Just as the costume sets apart each superhero and makes them recognizable, a brand does the same for products and companies.

Related terms

Product: A product is an item or service that is made or offered by a company under a particular brand.

Logo: A logo is a graphic mark or emblem used to represent and identify a brand visually.

Marketing: Marketing involves activities aimed at promoting and selling products or services under a specific brand.

collegeable - rocket pep

Are you a college student?

  • Study guides for the entire semester

  • 200k practice questions

  • Glossary of 50k key terms - memorize important vocab



© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.


© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.