Unconscious Biases

Definition

Unconscious biases are automatic and unconscious attitudes or stereotypes that affect our judgments and behavior towards certain groups of people. These biases operate without our awareness, often contradicting our conscious beliefs.

Related terms

Stereotypes:

Preconceived notions or generalized beliefs about a particular group of people based on their characteristics.

Implicit Association Test (IAT):

A psychological test designed to measure implicit biases by assessing the strength of associations between different concepts in our minds.

Priming:

The process by which exposure to one stimulus influences our response to another stimulus, often unconsciously.