Implicit Association Test (IAT)

Definition

The Implicit Association Test (IAT) is a psychological tool that measures unconscious biases by assessing the strength of automatic associations between concepts in our minds.

Related terms

Stereotype Activation: Stereotype activation refers to the process where implicit biases automatically activate related stereotypes about a particular social group.

Priming:

Priming is when exposure to one stimulus influences how we respond to another stimulus later on, often without conscious awareness.

Unconscious Bias: Unconscious bias refers to attitudes or stereotypes that affect our understanding, actions, and decisions unconsciously, without us being aware of them.