Solomon Asch
Definition
Solomon Asch was a prominent psychologist best known for his experiments on conformity, where he demonstrated the influence of group pressure on individual behavior.
Analogy
Think of Solomon Asch as the director of a social experiment movie. He sets up a scene (the conformity experiment) and observes how actors (participants) change their lines (answers) to match those of others, even when they know their lines are correct.
Related terms
Conformity: The act or behavior change that occurs as a result of real or imagined group pressure.
Social Psychology: The scientific study of how individuals think about, interact with, and influence each other.
Groupthink: A phenomenon in which the desire for harmony in decision-making within a group results in an irrational or dysfunctional decision outcome.
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