Conformity

Definition

Conformity refers to adjusting our behavior or thinking to coincide with a group standard or expectation.

Related terms

Normative Social Influence:

This is a type of social influence that leads to conformity. It’s driven by our desire to fit into a group because of fear of rejection or social pressure.

Informational Social Influence:

This is another type of social influence leading to conformity. It happens when we assume the actions of others in an attempt to reflect correct behavior for a given situation.

Groupthink:

A phenomenon where group members try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas.