Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Social psychologists are researchers who study how individuals' thoughts, feelings, and behaviors are influenced by social situations. They investigate topics such as conformity, obedience, prejudice, group dynamics, and interpersonal relationships.
This term refers to adjusting one's thoughts or behaviors to align with those of a group or societal norms. It is the tendency to go along with the crowd, even if it contradicts one's own beliefs.
This concept describes the discomfort we feel when our thoughts and behaviors are inconsistent. Social psychologists study how people resolve this discomfort by changing their beliefs or justifying their actions.
The process of influencing attitudes, beliefs, or behaviors of others through communication. Social psychologists examine factors that make persuasive messages more effective, such as credibility, attractiveness, and emotional appeals.