Robert Cialdini's six principles of persuasion

Definition

Robert Cialdini's six principles of persuasion refer to a set of psychological techniques used to influence and persuade others. These principles, which include reciprocity, scarcity, authority, consistency, liking, and consensus, are based on the idea that people can be persuaded by certain cues and triggers.

Related terms

Reciprocity: This principle refers to the idea that when someone does something nice for us, we feel obligated to return the favor.

Scarcity: Scarcity is the principle that suggests people value things more when they perceive them as rare or limited in quantity.

Authority: The principle of authority suggests that people tend to comply with requests from individuals who are seen as knowledgeable or in positions of power.