Persuasive Messages

Definition

Persuasive messages are communication attempts that aim to change or shape an individual's attitudes, beliefs, or behaviors through the use of various techniques and appeals.

Related terms

Central Route Processing: This term refers to the mental process when individuals carefully evaluate the content of persuasive messages, considering arguments and evidence before making a decision.

Peripheral Route Processing: This term describes the mental process when individuals rely on peripheral cues (such as attractiveness of the speaker or emotional appeal) rather than critically evaluating the content of persuasive messages.

Elaboration Likelihood Model:

This model suggests that there are two routes (central and peripheral) through which persuasive messages can be processed, depending on the level of audience involvement.