Elaboration-Likelihood Model

Definition

The Elaboration-Likelihood Model is a theory in psychology that describes how attitudes are formed and changed through different routes of persuasion, namely the central route and the peripheral route.

Related terms

Cognitive Dissonance:

This refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.

Heuristic Persuasion: This is a method of persuasion that utilizes simple, efficient rules drawn from experience or learned strategies called heuristics.

Social Influence:

This term refers to how individuals change their behavior to meet the demands of a social environment. It takes many forms including conformity, socialization, peer pressure, obedience, leadership etc.