To comply means to conform or adhere to a request, rule, or expectation. It involves voluntarily following instructions or yielding to authority.
Conformity refers to changing one's thoughts, beliefs, or behaviors in order to match those of a larger group.
Norms are unwritten social rules that guide behavior within a particular group or society.
Persuasion involves attempting to change someone's attitudes, beliefs, or behaviors through various techniques such as logic, emotions, or authority figures.