Written by the Fiveable Content Team โข Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 examโขWritten by the Fiveable Content Team โข Last updated September 2025
Definition
Asch's experiment refers to a famous study conducted by Solomon Asch in the 1950s, which aimed to investigate how social pressure can influence an individual's conformity to a group.
Groupthink describes a phenomenon where members of a group strive for consensus and harmony, often leading to irrational decision-making or conformity.