Persuasive Communication

Definition

Persuasive communication refers to the process of influencing someone's attitudes, beliefs, or behaviors through the use of messages and appeals. It involves presenting information in a compelling manner that aims to change or shape an individual's perspective.

Related terms

Cognitive Dissonance:

Cognitive dissonance is the uncomfortable feeling we experience when our attitudes contradict our behaviors, leading us to change either our attitude or behavior.

Elaboration Likelihood Model:

The elaboration likelihood model suggests that people are persuaded by two different routes - central route (when they carefully evaluate arguments) and peripheral route (when they focus on superficial cues).

Social Influence:

Social influence refers to how other individuals or groups can impact our thoughts, feelings, and actions. It includes concepts like conformity and obedience.