An approach-approach conflict refers to a situation where an individual has to make a choice between two desirable outcomes or stimuli.
The cognitive process resulting in the selection of a belief or course of action among several possible alternatives.
A theory suggesting that we feel discomfort (dissonance) when our thoughts (cognitions) about something do not match our actions or decisions.
The motivation coming from within oneself; doing something for its own sake because it's enjoyable or satisfying.