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Law of Demand

Definition

The law of demand states that as the price of a good or service increases, the quantity demanded decreases, and vice versa.

Analogy

Think of the law of demand like a seesaw. As the price goes up, the quantity demanded goes down, just like when one side of a seesaw goes up, the other side goes down.

Related terms

Substitution Effect: When consumers switch to a different product due to a change in relative prices.

Income Effect: The change in quantity demanded due to a change in purchasing power caused by a change in price.

Elasticity of Demand: Measures how responsive quantity demanded is to changes in price.

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AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.