Written by the Fiveable Content Team • Last updated September 2025
Verified for the 2026 exam
Verified for the 2026 exam•Written by the Fiveable Content Team • Last updated September 2025
Definition
Logical evidence refers to factual information, statistics, examples, or expert opinions used in an argumentative essay or speech to support claims and strengthen reasoning.
Related terms
Emotional Appeal: Persuasive techniques that target the audience's emotions rather than logic.
Ethical Appeal: Persuasive techniques that appeal to the audience's sense of ethics or morality.