key term - Intended Audience

Definition

The intended audience refers to the specific group of people for whom a message, speech, or piece of writing is created or targeted. It considers factors such as age, interests, knowledge level, and beliefs in order to effectively communicate with them.

Related terms

Rhetorical Situation:

The rhetorical situation refers to the context in which communication occurs, including factors such as purpose, audience, medium, and constraints.

Tone:

Tone refers to the writer's attitude towards their subject matter and audience. It helps convey emotions and establish connections with readers.

Persuasive Techniques: Persuasive techniques are strategies used by writers or speakers to influence their audience's thoughts or actions. Examples include emotional appeals, logical reasoning, and credibility building.