Connotative language refers to words and phrases that carry emotional associations or subjective meanings beyond their literal definitions. It adds layers of meaning and can evoke different feelings in different people.
Language that uses figures of speech (such as metaphors, similes, and personification) to go beyond literal meanings and create vivid imagery.
The author's attitude towards the subject matter conveyed through word choice, sentence structure, and other stylistic elements.
The choice and use of words in writing or speech; it can vary from formal to informal depending on context.