Appeals to logic refer to persuasive techniques that rely on rational reasoning and evidence to convince an audience. These appeals aim to persuade through facts, statistics, logical arguments, and expert opinions.
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Ethos refers to appeals based on credibility or trustworthiness. It involves establishing oneself as knowledgeable and reliable in order to gain the audience's trust.
Pathos refers to appeals based on emotion. It involves using emotional language or vivid storytelling techniques to evoke specific feelings in the audience.