Mass Media

Definition

Mass media refers to various forms of communication, such as television, radio, newspapers, and the internet, that reach a large audience simultaneously. It plays a significant role in shaping public opinion and disseminating information on a global scale.

Related terms

Globalization: Globalization is the process of increased interconnectedness between countries through various aspects like trade, culture, technology, and communication.

Media Convergence: Media convergence refers to the merging of different types of media into one platform or device. For example, smartphones that combine features of cameras, music players, and computers.

Cultural Homogenization: Cultural homogenization is the process by which cultures become more similar due to globalization and cultural diffusion. It can be influenced by mass media spreading dominant cultural values worldwide.