Ethnocentric refers to the belief or assumption that one's own ethnic or cultural group is superior to others. It involves judging other cultures, practices, or beliefs based on one's own cultural standards.
Related terms
Cultural Relativism: The idea that all cultures should be understood and evaluated based on their own values and norms.
Xenophobia: The fear or hatred of people from different countries or cultures.
Cultural Imperialism: The dominance of one culture over others, often resulting in the loss or erasure of local traditions and practices.